PETA Beauty Without Bunnies

The label for cruelty-free and vegan cosmetics, care and household products

At PETA, we believe that beauty should not come at the expense of innocent animal lives. That’s why in 1987 PETA launched the Beauty Without Bunnies program, a world-unique initiative dedicated to label vegan and cruelty-free cosmetics, personal care products and household items. With the vision of creating a better world for all animals, the program has already successfully labeled over 6,000 companies that are committed to ethical and compassionate practices.

Why Beauty Without Bunnies?

The program goes beyond superficial legal regulations to ensure that the products you love are not only beautiful, but also free from animal testing. By choosing items labeled by PETA Beauty Without Bunnies, you are making a strong statement against animal testing and supporting companies that share our commitment to animal friendliness.

Labeling terms

The labeling process ensures that every product meets the highest standards of cruelty-free and vegan practices. PETA evaluates ingredients, production processes and supply chains to ensure that no animal suffered for your products and ingredients. Companies that align with the principles receive the globally recognized “PETA-Approved” labeling, symbolizing their commitment to a compassionate world.

Affordable ways to get started

PETA understands that transitioning to cruelty-free practices can be a significant commitment for companies. That’s why the cost model is designed to be reasonable and accessible, allowing companies of all sizes to participate. PETA believes that ethical choices shouldn’t be a financial burden – and the program reflects that commitment.

Logo use

Labeling gives companies the opportunity to display the Beauty Without Bunnies logo on their products, signaling to consumers that the product is cruelty-free and vegan. The iconic bunny logo has become synonymous with compassion and integrity, helping consumers around the world easily recognize and support cruelty-free brands.

Create a better world with us

By participating in the PETA Beauty Without Bunnies program, you as a company are contributing to a global movement for positive change. Together we are building a world where beauty is synonymous with compassion and where no animal has to suffer for cosmetics, personal care and household items. Make the decision for a cruelty-free, vegan and compassionate future today.

More information

For more information about the labeling process, cost details and how your company can participate in our Beauty Without Bunnies program, visit our information page.

Contact us

If you are interested in working with PETA, simply write to us at [email protected] or use our PETA contact form directly.